About Wave
Wave AI Consulting is an AI and business-process automation consultancy based in Roatán, Honduras. We help growing businesses identify slow responses, repetitive tasks and weak handoffs, then design systems around what the business actually needs. Our work can be done remotely in English or Spanish, and in person when a project requires it.
“Most businesses don't need more AI. They need fewer places where customers wait. We find those first.”
Ricardo Zavala founded Wave after years in logistics sales, co-founding a logistics company and working in real estate. Every engagement starts with a map of how the business really runs, before any technology.
Why Wave exists
Small and growing businesses lose bookings and sales to slow replies and to hours of repetitive admin. Wave exists to fix that the way a consulting firm would: we map how your business runs before building anything, then build around where your customers wait.
- Wave started in 2026.
- Ricardo has been building with AI since 2024.
- 4 projects as of October 2026.
How Wave works
- Diagnose
A map of how your business runs
Where customers wait, where work repeats, where money leaks. You get a priced action plan.
- Automate
The assistant learns your prices and policies, and we test it on real conversations.
- Optimize
Measured every month
A monthly results report and improvements as your business changes.
Keep improving: Optimize loops back to Diagnose.
How an engagement runs
The audit
We map how your business runs, review your website, Google profile and ads, interview you on how you work, and hand you an action plan with a price on every fix.
The build
We confirm the exact price before you pay. The assistant learns your prices and policies, and we test it on real conversations.
Monthly reviews
We review the results with you every month and keep improving the assistant as your business changes.
What we've built
Hotel One & Only
A WhatsApp assistant that answers guest questions, including after hours.
Martinez Power Boats
A quote builder, from a paper catalog to a branded quote in minutes.
Volta Nutrition
Business audit and website redesign.
Properties in Roatán
Why Wave
Your team stays involved
We configure it to answer using approved business information and send uncertain cases to your team.
Honest AI
The assistant says it's an assistant and is configured to answer from your approved information.
The diagnosis picks the channel
Where WhatsApp fits, we use Meta's official API directly, not workarounds.
English and Spanish
We work remotely in both languages, and in person when a project calls for it.
See where AI helps your business.
Take the free AI Check, or talk to us for 15 minutes.